Alessandra Rinaudo

Co-founder of Nicole Fashion Group, she directed its collections from 1998 to 2018, following the complete process from sketching to production, advertising campaigns, sales campaigns, combining the artistic vision of a creative director with the entrepreneurial one.

She personally oversaw the opening and start-up of the Nicole F.G. flagship stores, creating an excellent bridal service system, which she brought to television thanks to the TV programmes she starred in on Real Time channel (“La stilista delle spose” – “L’abito dei sogni” in 2015 – 2016).

From 2019 to 2023, she held the position of creative director of the Pronovias group in Barcelona, directing the group of designers, photographic productions and fashion shows, collaborating with the Marketing Department regarding the launch of the collections on social media.

She curated the bridal collections of international designers such as Vera Wang and Marchesa, created exclusive dresses for international celebrities such as Georgina Rodriguez, and advised and created the perfect look for brides and VIPs both in Italy and abroad.

Her book ‘The Dream Dress: How to Find the Perfect Dress and Be Happy’ recounts the most significant ones. She continued her television experience appearing on Rai 2 during the programme ‘Detto fatto’, until the TV programmes were interrupted due to the pandemic.

Nicea: born in the same premises that housed the family’s haute couture bridal atelier, where the designer gained her first professional experiences.

Nicea is a creative centre in which the designer, together with the historical highly specialised sartorial team, combines the tailoring tradition of haute couture with modernity, with a business model that aims at the creation of value, not only of the product, but also of the quality of the work, at the sharing of expertise with different professionals, with a view to comparison and continuous growth.